Digital Strategies (similar to strategies called Media to Movement, M2M, or M2DMM) uses media to reach hundreds (or even hundreds-of-thousands) of people instantaneously with a culturally relevant Gospel message. M2M allows missionaries to cast a wider net and encounter seekers on the platforms they’re already using to find answers: Google, Facebook, Youtube, etc.
Today, most of life’s questions are answered online (Billions of searches happen on Google each day), the question is, who is providing those answers? Digital Strategies position missionaries to relate to seekers in a modern context and meet them with the saving message of the Gospel in the right place at the right time.