Chris Casey is an M2M Catalyst and coach. He oversees 2/5 of the EuroHub growth drivers, Field Teams and Prayer.
We love the country that God called us to in Eastern Europe. For years we tried different approaches to build relationships with spiritually hungry people. We met a lot of people through our efforts—that wasn’t the problem. They just weren’t interested in Jesus or spiritual conversations. We were doing “good” things, but it never led to the discipleship relationships we were looking for.
That’s when we decided to try media.
We learned about a strategy from a team in another country using media to catalyze disciple-making movements—or media to movements for short (M2M). In this strategy, media serves as a way to find and connect with those seeking spiritual answers online. But it doesn’t stop there. The goal is to move these relationships offline as quickly as possible and see people become disciples of Jesus who continue making disciples among their friends and family.
It took us six months to launch our first campaign… the response we saw exceeded our expectations. In 20 days we had more engagement with spiritually seeking people than the first 10 years combined! It felt like we had been using a small fishing pole and now we had a large net.
As a result of our first effort, we realized we needed to build systems for prayer, media development and partnerships to follow-up with those who responded. This has become the OneKingdom team.
Since our M2M launch in Bosnia in 2018, God has expanded the use of digital strategies to nearby countries. God continues opening doors to share what we’ve learned in the Balkan region and we now have coached and are coaching 18 other teams across Europe using this same strategy.
Our vision is to see the Great Commission fulfilled in Europe, together. To get there, we want to see media to movement initiatives taking root in all 44 countries in Europe, so that, they too can experience an increase of fruitfulness that ignites a powerful movement of God.
Learn more about our team: OneKingdom
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